The How-What-Why of Predictive MarketingHow Impactful is Predictive Marketing?
Millions of people believed that on December 21st, 2012, that the world was going to end. Print and news media were full of articles supporting or disputing this prediction. Yet we’re all here today, and this prediction was not too accurate. Maybe because the ancient Mayans didn’t have AI to help their predictions out? Marketers and product growth experts know that predictive marketing is the future, but is it all it’s hyped up to be right now?
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Do you remember December 21, 2012?
The world was predicted to end.