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Report InsightSquared Activity vs Impact: The 2019 Marketing Automation Satisfaction Benchmark Report

Activity vs Impact: The 2019 Marketing Automation Satisfaction Benchmark Report

Marketing success relies on deep analytics - to not only gain the attention of today's savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process.

In this new and expanded benchmark study, we revisit today's marketing automation platforms and dig deeper into the quality of reporting, nature of the insights, and the impacts these platforms continue to have across the B2B community.

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Report Snap Shot

Only 1 in 5 respondents are satisfied with the quality of their data today.