Marketing automation is a software or technology used to handle daily tasks and market on various channels, for example, websites, social media, and email. The overall aim of marketing automation is to streamline marketing strategies by providing automated solutions for repetitive manual functions. Implementing automation for marketing functions has many benefits,
including improving customer experience, increasing efficiency of marketing campaigns, and boosting return on investment.
With all that said, here are seven marketing automation tools to make your life easier:
ActiveCampaign is an advanced marketing automation tool that aims to help marketers realize better results by sending fewer emails. It achieves this by listening and learning to offer personalized messages to prospects, thereby converting them into customers and eventually into brand advocates.
This tool provides a multichannel view that analyzes the emails of visitors and their mobile devices, providing a variety of insights. ActiveCampaign’s strategy builder allows marketing departments to create and deliver marketing collateral whilst integratating customer data to provide useful insight that impacts and better enable customer segmentation.
Venture Harbor is one of the companies that has benefited from ActiveCampaign, with its 330% growth within a year attributed to the platform.
HubSpot is an excellent marketing automation tool that is intuitive and easy-to-use, making it an excellent choice for a non-technical enterprise. It offers useful analytics which enables marketers to determine what’s working and what’s not.
It provides a free CRM that enables marketers to organize customers and automatically tracks interactions, compiling all data on leads in one dashboard, thereby making the whole journey visible. HubSpot also offers lead management, landing pages, analytics, social media, ads, SEO, and integration with Salesforce.
Ontraport provides users with a comprehensive visualization of the buyer journey. In turn, it enables marketers to see how visitors respond to messages (sent via landing pages, emails, and SMS) through data. These insights can then be used to create effective campaigns on the platform.
Ontraport intends to scale with companies as they grow, thus helping them realize their growth without the hassle of searching for other marketing automation tools.
Its marketing analytics tool helps boost that growth to some extent by providing marketers with information on the outcomes of their past efforts and providing predictions of what current tactics will bring forth.
When these insights are leveraged in conjunction with Ontraport’s Campaign Builder, which enables marketers to set objectives and base their automation on them, companies get an opportunity to customize their marketing functions.
Constant Contact is a handy tool creating autoresponders, edit email templates, and send automated emails to up to 10,000 contacts on your mailing list. The cost of email marketing depends on the number of contacts you have and what features you wish to utilize.
Constant Contact also offers other user-friendly features, including social media management, sign-up forms, event management, contact tracking, and more. This platform provides hundreds of templates you can edit and personalize for your email campaign plus excellent customer support. You can test the tool by signing up for a one-month free trial.
Founded by Salesforce in 2006, Pardot is an exellent marketing automation tool for B2B companies looking to boost their revenue. Pardot can be used to optimize lead generation and management, create engaging online marketing campaigns effortlessly, increase sales, and maximize ROI. With advanced B2B marketing analytics, you can gain actionable insights and customize your campaigns for better results.
Hosted in the cloud, Pardot software can be accessed both on a computer and mobile devices. This software is known for smart lead generation, exceptional lead management, and insightful return on investment reporting. There are three annual plans you can choose from; Growth, Plus, and Advanced.
Another cloud-based tool, Marketo is especially suitable for enterprises. B2B marketers and businesses can use Marketo to manage leads, create email and social media campaigns, optimize ROI and manage budget. It’s also an excellent tool for enhancing customer relationships as it allows users to personalize campaigns and interactions in real-time.
Marketo has an easy-to-use interface, great social engagement features, and integrates seamlessly with top CRM platforms. The tool offers a free trial for new customers so that you can be sure it’s right software for you.
Wishpond is a great tool for anyone who wishes to improve their online marketing campaigns. This application enables marketing automation functions such as lead generation, profiling, and nurturing based on real-time lead activity, and also supports several CRM integrations. Other features of this tool include website pop-ups and online forms, social media postings, promos and contests, API access, lead management, custom CSS, and more. You can also use Wishpond to create and test landing pages without any programming knowledge.
Summing it up
As a marketing manager, it’s obvious you can’t complete all the daily tasks on your own. Marketing automation is a great and cheaper way to get tedious tasks out of the way, reach your customers easier and faster, and easily scale your marketing efforts. Whether you’re an app development company or a cybersecurity firm, marketing automation is necessary to achieve success.