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Ebook Dotdigital 4 Trends Shaping the Future of Marketing

4 Trends Shaping the Future of Marketing

Challenges, opportunities and trends to prepare you for the future. The ever-evolving world of marketing automation continues to present new challenges and opportunities for marketers. The technology at your fingertips is changing at a rapid pace. Tools and tactics that were once considered forward-thinking are commonplace and customer expectations are soaring. Our forward-thinking ebook provides the latest trends and actionable insight in marketing automation to ensure your business a bright future of meaningful customer relationships and consistent growth.

Report Snap Shot

  • The ways artificial intelligence (AI) and machine learning (ML) can help inform your future success with learnings from the past.
  • How to unlock your marketing automation potential by leveraging big data effectively and responsibly.
  • Why advanced analytics tools are important for your automation strategy, and how to employ them in your marketing.
  • Ways to meet growing customer demands through data unification and cross-channel integration.