The Webinerd’s Guide to Account-Based MarketingThe end of the traditional lead gen model?
There is a lot of jargon thrown around in sales and marketing, and so many fads, it can be hard to keep up. But Account Based Marketing (ABM) is neither jargon nor a fad, but an important shift toward a quality-over-quantity marketing mindset.
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This guide will explore:
- The need for ABM
- What the ABM model is, and how and why it works
- What it means for the traditional lead generation model
- How webinars help with ABM
- How to set the foundation for webinar-driven ABM