The Marketer’s Guide to Account-Based MarketingAccount-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers.
The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
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- How to define your target accounts
- Onboarding your CRM data with AdRoll
- Using ABM to attract customers that will grow your business
- How to measure the success of your ABM campaigns
- And more!