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Report AdRoll The Marketer’s Guide to Account-Based Marketing

The Marketer’s Guide to Account-Based Marketing

Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers.

The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.

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  • How to define your target accounts
  • Onboarding your CRM data with AdRoll
  • Using ABM to attract customers that will grow your business
  • How to measure the success of your ABM campaigns
  • And more!

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