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Research Summer Spending 2021

A Guide to Gen Z's Summer Spending

You’ve heard of Black Friday, Freshers, and the January Sales - now it’s time to meet April Loan Drop.

At the start of spring term, 94% of students across the country receive a huge bulk payment of their maintenance loan. As the biggest loan drop of the year, this will determine how students spend their money for the rest of spring, summer and beyond.

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Report Snap Shot

Read this guide to understand the student spending patterns during the summer months and how this will impact your brand.