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Research New Year New Habits 2021

New Year New Habits 2021

It would be wrong to call COVID-19 an event that’s defined a generation.

Gen Z has already lived through 9/11, a global recession and some of the most disruptive political moments in recent years. And as they reach adulthood, they’ve made one thing clear: they won’t be defined by the tragedies they’ve lived through. Gen Z are prepared for whatever 2021 has to offer, and are viewing the new year as a fresh start.

Report Snap Shot

Read this guide to uncover the driving forces behind Gen Z's not so typical resolutions, gain practical tips to help your brand align with their values and watch your loyal Gen Z customer base grow.