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Report mTab 10 Essential Prerequisites for Survey Data Analysis

10 Essential Prerequisites for Survey Data Analysis

The steps that a researcher should follow when analysing the results of a survey to ensure that the insights and conclusions produced are valid and based on a sound understanding.

Whilst there is an ever-increasing demand for survey data results, very few have the involvement in the day-to-day survey administration and collection of the data itself. This disconnect often leads to flawed analysis, improper conclusions and misinformed insights. This 10 essentials guide provides the basic steps that a researcher should follow when analysing the results of a survey to ensure that the insights and conclusions produced are valid and based on a sound understanding of the survey and its responses.

Report Snap Shot

As marketeers we strive to obtain the most interesting, insightful and accurate information possible
in a timely manner.

Our companies and customers rely on our ability to distill a very complicated subject.

But you can’t ask a meaningful question of your survey data without a full understanding of its underpinnings.

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