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Research B2B Multi Channel Strategy: Market Research Report

B2B Multi Channel Strategy: Market Research Report

How well does your current multi channel strategy measure up?

Almost half (47%) of senior B2B marketers are looking to invest more in Paid Social in 2022. 42% plan to invest more in Direct Marketing, while 30% believe this channel is critical to their strategy. 40% cite budget spread too thinly across channels as the biggest pain point around multi channel management. Discover the most relevant and timely multi channel insights to achieve a fully integrated, seamless and unified multi channel experience. Supported by our own first party research, this comprehensive report reveals the key components of an effective multi channel strategy in 2022…

Report Snap Shot

What’s inside?

  • Multi channel marketing: the current state of play
  • 9 common pitfalls of multi channel strategies
  • What makes the most effective multi channel strategy?
  • Multi channel practices: blueprint for success
  • Multi channel management: control and measurement
  • Key market research takeaways and learnings

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