How to Establish Behaviour-Based SegmentsHow to establish behaviour-based segments to better serve your customers and their customer journey needs...
Who are your customers? What do they want, and why? And how did they find your site anyway? These are the important questions that every B2B merchant needs to ask. Every customer has a different journey to check-out, and to achieve B2B success, your web store must segment the customer based on their behaviour. Here’s what you need to know about establishing behaviour-based segmentation.
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- Establishing your customer journey objectives
- Identifying customers critical to your content strategy
- Defining your segmentation strategy
- Targeting for better personalisation