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Report Inbox Insight The Ultimate Guide to the B2B Marketing Plan

The Ultimate Guide to the B2B Marketing Plan

Discover the secret to a winning Marketing Plan...

Written by marketers who understand the complexities (and pressures) associated with creating a comprehensive marketing plan, this downloadable resource eliminates confusion and lays out better ways of working. Using PR Smith’s SOSTAC® framework, each phase of the marketing plan has been broken up into easy-to-digest sections full of best practices, expert tips and actionable templates.

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“The marketing plan is one of the most important outputs of the marketing process.”

Kotler & Keller 2008

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