5 Email Campaigns to Increase B2B RevenueThis guide looks at 5 B2B eCommerce campaigns you can use to direct customers along the path to purchase...
With sales teams swapping the phone line for online, there’s rich opportunity for marketers in the B2B eCommerce industry to drive revenue from exceptional digital experiences. This means adopting a tech stack that seamlessly integrates communications with commerce, and taking a personalised approach to the way you engage with customers.
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- McKinsey Global Institute reports employees spending 28% of their time (approximately 13 hours a week) interacting with their business inbox!
- Research from the Direct Marketing Association notes that a well-timed campaign will outperform every other marketing channel when it comes to ROI, pulling in £30 returns for every £1 spent!