The Definitive Guide to Designing Mobile Surveys

According to Pew Research, a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a mobile phone, then finish the transaction on a PC for instance. Today's cross platform culture means consumers use a variety of devices for accessing your online survey. Depending on the sample source and target, estimates range anywhere 30-60% percent of all survey takers are using a smartphone or tablet to access a survey. While researchers are familiar with designing a survey for the PC device, how do we also optimize the survey experience for the mobile users?

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