There’s no doubt that watching a movie in a theater is a fundamentally different experience compared to seeing the same film streaming on a smartphone screen. The content might be identical, but details may be harder to notice, distractions can be more difficult to ignore, technical limitations may interrupt what you’re viewing. The same is true whenever your customers choose to browse your company’s website on a mobile device. What works perfectly well for the desktop environment may become a confusing, jumbled mess in the palm of your hand. Although filmmakers don’t have an incentive to make movies with these tiny screens in mind, your business’s success may depend on it.
Optimizing your webpage to become mobile-friendly isn’t a luxury; it’s a critical element of how your overall digital strategy works. Consider the fact that smartphones and tablets now account for more than half of all internet traffic. If a user visits your site from their phone and can’t easily find what they’re looking for, it can be disastrous for your business. Not only does it give the impression that you don’t know what you’re doing, but it also drives frustrated users to find a competitor that can offer a better experience.
Fortunately, there are many steps you can take to improve the functionality of your site across all platforms. For instance, building with responsive design can be a big differentiator. These pages scale themselves automatically to the type of device on which they’re being viewed. This allows visitors to have an easy time navigating no matter how they access your website. For more information about why responsive sites matter and how you can put this design technique to work for you, see the accompanying infographic. It contains some essential facts and tips about mobile optimization that can help you succeed.