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Report Lifotff 2022 Mobile Ad Creative Index

2022 Mobile Ad Creative Index

User Motivations to Hit Target Audience

If 2021 was the year of privacy protection, 2022 will be the year for ad creative excellence. With Apple eliminating access to IDFA and Google pledging to make similar privacy-first moves on Android, app marketers need better, more relevant creatives that can reach new audiences.

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