Mobile Messaging and GDPR: Everything You Need to Know to Create a Successful Strategy

Orla Forrest

Orla ForrestMarketing Executive

Thursday, November 7, 2019

If mobile messaging is a part of your marketing strategy, then you should be sure to double-check that it’s fully GDPR-compliant.

Infographic

According to the European Data Protection Board, there were more than 144,000 complaints and 89,000 reported data breaches in Europe in the first year of GDPR. If an organization is found to be in breach of GDPR, they can be penalized with a large fine. In addition to this financial loss, this public penalty can cause reputational damage and the loss of customers. 

GDPR is going global

Over the past few years, many countries around the world have brought in data protection rules that are similar to GDPR. For example, the Notifiable Data Breach (NDB) Scheme in Australia and the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada. If you’re not currently affected by GDPR, it may be a good idea to align your policies with it anyway in case similar legislation is introduced in your region.

Learn more about how GDPR affects mobile messaging

GDPR puts the responsibility on organizations to make data protection a key part of their mobile messaging campaigns. If you’re interested in learning more about how to make your brand’s mobile messaging more GDPR-friendly, then you should certainly read through this infographic from Cadoo. This useful guide features an easy-to-understand explainer of GDPR and also offers ten tips to help boost your compliance.  

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