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Ebook Kitewheel The Marketer’s Guide to Journey Orchestration

The Marketer’s Guide to Journey Orchestration

Marketers have always lead the way for customer interaction and personalisation, but now it’s time for the overall customer journey to shine.

In this guide, you will learn how to progress through the stages of customer journey best practice and how to master journey strategy.

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Highlights include:

  • An introduction to customer journeys for marketing and how marketers can shape them to deliver great experiences
  • The chance to learn where and how marketing personalisation efforts often fall short, and how to avoid common pitfalls
  • Insight to key industry practices and their applications
  • Use-case overviews to help identify where journey orchestration can transform your business and customer experience