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Report Sysomos Demystifying the B2B Online Customer Journey

Demystifying the B2B Online Customer Journey

The Complete Guide in 5 Easy Steps

If you know how customers find and interact with all of your different online touchpoints, it’s easier to measure and optimize your digital marketing and social media strategy.

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Report Snap Shot

  • Why the Customer Journey is so Important for B2B companies
  • The Role of the Buyer Persona
  • B2B Customer Journey Mapping: 5 Simple Steps
  • Defining the right KPIs for the B2B Coustomer Journey
  • Visualizing the B2B Customer Journey
  • Potential Pitfalls of the B2B Coustomer Journey and How to Avoid Them