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Report Sysomos Demystifying the B2B Online Customer Journey

Demystifying the B2B Online Customer Journey

The Complete Guide in 5 Easy Steps

If you know how customers find and interact with all of your different online touchpoints, it’s easier to measure and optimize your digital marketing and social media strategy.

Report Snap Shot

  • Why the Customer Journey is so Important for B2B companies
  • The Role of the Buyer Persona
  • B2B Customer Journey Mapping: 5 Simple Steps
  • Defining the right KPIs for the B2B Coustomer Journey
  • Visualizing the B2B Customer Journey
  • Potential Pitfalls of the B2B Coustomer Journey and How to Avoid Them