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Report ZoomInfo 2020 Database Strategies & Contact Acquisition Survey Report

2020 Database Strategies & Contact Acquisition Survey Report

How to fuel your go-to-market strategies in 2020 and beyond

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

Report Snap Shot

  • Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging
  • New tactics to acquire data to reach marketing goals
  • Database benchmarks for education and resource prioritization