The Customer Journey Maturity Model: Practical Guide to Proactive CXToday, marketers’ expertise in delivering consistent marketing engagements extends into all areas of the customer experience (CX).
Consumers expect seamlessness across all touchpoints within their customer journey – and will make purchasing decisions based on the quality of their experience. In order to create a robust and effective customer journey that’ll have you leading the way ahead of your competitors, your CX strategy should be a priority.
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Download this eBook to explore:
- The case for a proactive CX: Why CX matters
- 4 key phases for a proactive CX
- Actionable tips and real-life case studies
- Customer journey maturity model: a chart for success