5 Ways to Boost Customer JourneysToday's variety of digital channels gives customers the freedom and flexibility to move seamlessly from one channel to the next, which is convenient for them, but a potential headache for businesses.
So how do you go about creating the proper stepping stones and paving the path for a cohesive bigger picture?
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- Set up journeys effectively across customer channels and screens.
- Balance customer experience and business value by understanding the impact each micro-journey has on the bigger picture.
- Deliver cohesive customer journeys that send the right messages, to the right people, at the right times