Mapping the customer journey: What insights you need (and how to get them)Fantastic customer experience (CX) isn’t born out of one single interaction. It comes from delivering seamless experiences at every single step of the customer journey.
In a world where customers have more options and information at their fingertips, companies are recognizing the importance of going above and beyond customers’ growing expectations. As a result, mapping the customer journey is now a critical exercise for customer-centric brands to help them stand out.
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In this guide, we look at the types of insights you need to help drive your customer journey mapping efforts. We also look at where to get these insights, and what to do with your maps once they’re created.