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Case Study Global Digital Inspiration With Local Customisation

Global Digital Inspiration With Local Customisation

Levi's Tailor Shop Connected Experience

Since Levi’s patented the original blue jean in 1873, wearing denim has been about making it your own. Whether that meant repairing the wear and tear from working in the gold fields, sitting in the bath for that true shrink-to-fit experience or adding custom cuts, pins or patches to get that one-of-a-kind look, alterations have always been part of the Levi’s® experience. Now Levi’s has launched its ‘Tailor Shops’ worldwide in Times Square, NYC, SoHo Shanghai, and Milan, offering local customisation on a global scale.

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Levi’s came to Valtech looking to create in-store digital experiences that would inspire, educate and convert shoppers with their new ‘Tailor Shop’ offering. The vision was to curate unique, localised offerings and to create a tool that would enable store tailors to provide a better customer experience, across languages, content and product resources.