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Report Sitecore Redefining Digital Transformation

Redefining Digital Transformation

How working together cultivates a new normal

Marketers are facing unprecedented challenges these days, and on a global scale. Brands have had to tear up their plans and adapt to a world where digital may be the only channel available to them to connect with their customers. Digital transformation today is about empowering organisations, enabling them to create authentic engagements and meet customer needs, anytime. A digital-first strategy means understanding your customers, building relationships, and delivering memorable experiences. And in today’s environment, effective digital engagement has taken on a whole new sense of urgency.

Report Snap Shot

  • 54% of large enterprises say that the best way to describe their organization’s response to the current crisis is “shifting messaging to emphasize digital fulfilment, digital products, and digital services.”

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