Master Your Web Analytics: 5 Top TipsUse this 5-step guide to learn how to master your website analytics, to truly understand your online presence and optimise your website for better results.
Web analytics are no longer limited to visitor counts and website hits. With digital channels stretching from customer portals and emails to mobile apps and social media, analytics are an all-encompassing essential tool to improve the way you engage customers, generate leads and grow brand loyalty. Gathering and analysing website data is now a crucial part of B2B marketing and business success. But how to you makes sense of all the 1’s and 0’s?
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- understand the numbers to be expected
- gain real insight from gathered data
- report on results and work them into action points