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Infographic Lead Forensics How Website Visitor Tracking Can Maximise Your Sales Pipeline

How Website Visitor Tracking Can Maximise Your Sales Pipeline

Follow these 5 simple steps to discover the secrets of your website visitors, to achieve sales pipeline success.

Website visitor tracking offers marketers enormous amounts of insight into potential customers which can be used to personalise campaigns and re-target to optimise results. We know the theory behind website analytics and why they are so beneficial - but how can you draw useful day-to-day insights from your visitor activity? This guide explains visitor tracking in 5 simple steps – allowing you to make sense of your data and make it work for you, instead of the other way around.

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As 94% of buyer journeys start online your website holds valuable, real-time customer data that is vital to business success.