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Infographic Lead Forensics IP Tracking: Pros and Cons for Business

IP Tracking: Pros and Cons for Business

How IP tracking can be used to evolve you marketing strategy.

IP Tracking has been around for decades but has seen a recent increase in adoption as businesses look to cash-in on the vast increase in digital marketing activity. In brief, IP tracking gathers data on the anonymous individuals who visit a website - creating insightful profiles which can be used to conduct localised, targeted marketing activity to improve campaign return. This Infographic explores the Pros and Cons of IP tracking and explains how the technology can be used to evolve you marketing strategy.

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Report Snap Shot

Every electronic device needs an IP address to connect with the internet and these little snippets of code can use used to understand your online audience.

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