2022 DTC Hype Report: Revealing the Metaverse

The Metaverse will dramatically change the way we connect and experience the world, blurring the lines between content and product, reshaping the landscape of the retail industry. The conversation around non-fungible tokens (NFTs) and virtual goods is already being had by the economic, tech and art elites – and now awareness and demand is building among everyday consumers. The opportunity lies in predicting tomorrow’s NFT and virtual goods buyer by understanding today’s early adopters. Brands that educate audiences and demonstrate how virtual goods can deliver the same emotional rewards of physical goods will earn consumer trust and ensure long term revenue growth.