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Report An Employers Guide to Effective Communication in a Crisis

An Employers Guide to Effective Communication in a Crisis

The importance of effective communication cannot be overstated. For employers, communicating important information and making sure that every employee is kept up to date is vital.

Today, we are more connected than ever before thanks to smartphones, the internet and social media. News can be communicated at speeds never seen before. Unfortunately, with e-mails, text messages and social media all competing for our attention, never in our history has our brains had to work as hard as they do today.

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400 corporations with 100,000 plus employees in the U.S. and U.K. estimated that communication barriers - that is, anything that prevents us from receiving and understanding the messages others use to convey their information - cost the average organization $62.4 million per year in lost productivity.