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Category Hub

CX

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Insights for Professionals provide free access to the latest thought leadership from global brands. We deliver subscriber value by creating and gathering specialist content for senior professionals.

https://www.insightsforprofessionals.com/marketing/
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Your New Customer Journey is Just Beginning

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The customer experience is incredibly important to the success of any business. But one-to-one interactions seem to be forgotten.

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Customer Journey

The 5 Different Types of Customer and How to Shape Their Experience

The 5 Different Types of Customer and How to Shape Their Experience

There are plenty of different types of consumer, and the best marketers will know how to appeal to whichever personas are relevant to their business.
9 Customer Experience Tactics You Need to Be Using

9 Customer Experience Tactics You Need to Be Using

Providing cutting edge customer experience is hugely significant when shaping the identity of a company. Which tactics do you need to employ to ensure your customer experience is improving brand loyalty?
Customer Service vs Customer Experience: Which One Matters Most?

Customer Service vs Customer Experience: Which One Matters Most?

CX has become more important to customers during the pandemic, but can it function without good customer service?
SAS

Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond

With smart advanced technologies and changing demographics driving the creation of new experiences for digitally savvy consumers, it’s a challenging task – in fact, recent research shows that few customers believe many brands deliver a high level of customer satisfaction.

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This report gives all executives strategies to digitally transform - while keeping customers at the center of the business. It underscores SAS' belief that while technology solutions are at the core of CX transformation, companies need to also create the right operating models and have the right talent in place to succeed at CX – during both stable times and uncertain ones.

3/10 marketers still use minimal personalization such as salutation and name

Are You On Board With The Customer Journey?

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88% of online shoppers say they wouldn't return to a website after having a bad experience

Here's How to Up Your UX Game

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Customer Retention

Turning Customers into Brand Advocates

How can we refine experiences using customer feedback and ultimately, develop loyal brand advocates?

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4 Quick-Win Customer Loyalty Strategies

4 Quick-Win Customer Loyalty Strategies

Customer loyalty needs to be built over a period of time but that doesn't mean you can't get a few quick wins.
Why Authentic Brands Win Big on Customer Loyalty

Why Authentic Brands Win Big on Customer Loyalty

Authentic marketing is helping all kinds of brands win over customers and foster loyalty within their target audience. But why and are you missing out?
5 Brilliant Customer Loyalty Programs from Big Brands

5 Brilliant Customer Loyalty Programs from Big Brands

A good loyalty program is a great way to increase consumer engagement and boost their spending. Here are five examples of brands doing it right.

Customer Service

Salesforce 6 Steps to Transformative Customer Service

6 Steps to Transformative Customer Service

When a consumer mentions your brand on Facebook, Twitter or Instagram, they don’t just hope for a response – they expect one. And with this in mind, social media is fast becoming the main stage to deliver real time engagement and secure customer loyalty. With customers already on social throughout the day, it’s essential your brand incorporates this new channel into your customer service strategy.

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Download this guide to learn:

  • 6 simple steps to transform your customer service with social media
  • Best practices for a social media strategy
  • Social listening and how to use it
  • The social KPI’s to track

Transform your customer service

To keep your customers around, you might want to turn your customer service agents into CX heroes.

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