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CX

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Insights for Professionals provide free access to the latest thought leadership from global brands. We deliver subscriber value by creating and gathering specialist content for senior professionals.

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Your New Customer Journey is Just Beginning

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The customer experience is incredibly important to the success of any business. But one-to-one interactions seem to be forgotten.

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SAS

Experience Evolution: Staying Ahead of Customer Expectations Through 2030 and Beyond

With smart advanced technologies and changing demographics driving the creation of new experiences for digitally savvy consumers, it’s a challenging task – in fact, recent research shows that few customers believe many brands deliver a high level of customer satisfaction.

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This report gives all executives strategies to digitally transform - while keeping customers at the center of the business. It underscores SAS' belief that while technology solutions are at the core of CX transformation, companies need to also create the right operating models and have the right talent in place to succeed at CX – during both stable times and uncertain ones.

3/10 marketers still use minimal personalization such as salutation and name

Are You On Board With The Customer Journey?

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88% of online shoppers say they wouldn't return to a website after having a bad experience

Here's How to Up Your UX Game

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Journey Mapping - Chart the Moments That Matter Most

An endless number of online options are available to empower customers. Digital channels and easy access to information are at the forefront. As expectations evolve, it’s important to increase customer value and deliver great experiences.

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