Losing Top Candidates to Unicorns and FAANG Companies?How to stop it
Okay — so you’re not a FAANG (Facebook, Amazon, Apple, Netflix, Google). You’re also not a Unicorn or “stock market darling” per se. How do you position your company and win over recruiting candidates at the attraction stage when you’re simply a great company? To lure top-tier talent away from headline-grabbing startups and FAANG companies in today’s rapidly changing work environment, enterprises need to nail hiring messaging and employer branding as a recruitment strategy.
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- Have a strong understanding of what your company “brings to the table”
- Offer competitive, market-rate salary and compensation packages
- Promote these in your messaging