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Report Conviva

Automotive Brands Driving Success on Social Media

Few industries have established brand giants like the automotive industry.

Decades of innovation and progress have made automobile manufacturers some of the biggest brands in the world. With these brands as cornerstones of culture, the industry has had relatively few new successful entrants in the last 30 years. But that doesn’t mean it’s impossible. Brands like Tesla have shown that it’s entirely possible to do things differently, especially when it comes to marketing and social media.

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This report includes analysis of social media accounts for 150 worldwide automotive manufacturers between January 1, 2021 and May 31, 2021.