Social Marketing Playbook: Planning and Measuring Campaigns

Develop marketing campaigns that have social media data at their core

If a tree falls in the forest and no one is around to hear it, does it make a sound? If we agree to measure sound as a human experience, then the answer is ‘no’. The same can be said of social marketing campaigns. If you’re not being heard by your audience, what hope do you have of achieving your objectives? The social media audience is vast and rapidly growing, gathered across a handful of digital spaces, the proverbial forest, and your ability to reach them depends entirely on your social media strategy.

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