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Report Brightcove Social Video Master Class

Social Video Master Class

Social networks are must-win battlegrounds for marketers and video is your not so secret weapon.

'I see video as a mega trend' - Facebook CEO, Mark Zuckerberg. As marketers, we craft video content, design a distribution strategy for it, and analyse interactions all with the intent of helping viewers build a personal connection with our brand. This handy guide delves into the specifics of video for each social network. Explaining how you can maximise your video content, from crafting the best stories to live streaming to optimising video for each individual social network that you use.

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100 million hours of video content are viewed every day on Facebook, while on Twitter, videos are 6x more likely to be retweeted than photos. LinkedIn videos generate 300 million views per year. YouTube is still the video king, though, with over a billion hours of video viewed every day.