Businesses have long been aware that creating and publishing videos is a powerful tool in their marketing strategy. Video marketing is here to stay, and statistics continue to show shocking numbers. Consider this: Half a billion people watch videos on Facebook every day!
That figure only comes from one platform, so you can imagine how big the numbers would be if everything were tallied. In 2020, videos are expected to comprise 80% of all internet traffic. There may even come a time where all the content people consume is in video format.
Many companies are already trying their hand in creating and producing videos for their brand because of the unparalleled power of visuals in content marketing. But, because of that same reason, it’s getting harder to stand out from the rest.
This is precisely the reason why marketers should clearly know what angle they should approach before making a video. With careful planning, excellent scriptwriting, and expert execution, your videos can rack up lots of views, and you can outshine your competitors. Reach your video marketing goals with these 18 different forms of content you can use for every stage of the buyer’s journey.