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Report Limelight Implications of the Shift to Live Streaming

Implications of the Shift to Live Streaming

How Low latency streaming and live viewer interactivity are changing the video landscape

Live video streaming has expanded beyond watching live sports and catching up on news, to permeate multiple industries and bring about business transformation. Live streaming is evolving business models in areas like in-event sports betting, online auctions, casinos, gaming, and sports streaming apps that enable groups of fans to watch live sports together and interact via text or chat. The addition of social interactivity capabilities made possible by ultra-low latency streaming in conjunction with methods to share data and video, is among the primary drivers for increased live video consumption.

Report Snap Shot

Industry Challenges:

  • The higher latency associated with traditional live streaming shortens betting windows for providers, resulting in less revenue. It also means that online fans are at a significant disadvantage compared with those attending the game in person.