From sales prospecting to product marketing, LinkedIn can be a valuable asset for B2B companies. Posting thought-provoking articles, joining groups related to your industry, adding comments to increase your visibility, using hashtags, and building a contact database are a few of the many things you can do with LinkedIn to get your foot in the door.
As an effective sales and marketing tool, LinkedIn can help you with:
- Website conversions
- Lead generation
- Increased prospect or customer engagement
- Brand awareness
- Targeted advertising
It’s also pretty handy when it comes to improving social selling rates and getting access to valuable B2B data.
For example, LinkedIn videos under 30 secs have a 200% lift in view completion rates and work great for reaching brand consideration and brand awareness goals. On average, sponsored LinkedIn InMail has a 52% open rate. Furthermore, LinkedIn is 277% more effective for lead generation compared to other social media networks.
It’s always better to A/B test your LinkedIn sales or marketing campaigns to get the best results. One way to improve your ad relevance score is to replace your worst-performing ads with new ones or pausing them for some time and using new ones instead.
You should also ensure that your sales and marketing campaigns equally target your audience. Using ads that are too niche or too generalized may not help you achieve the outcome you’re expecting from your campaigns. Another way to improve your campaign ROI is by testing 2-3 ad variations to see which one performs best.
Let’s dig deeper with this infographic from SalesIntel to see how LinkedIn can strengthen your sales and marketing campaigns.