ROI V Attribution: Don’t Miss the Forest for the TreesROI and attribution are two terms that marketers are very familiar with – or are they?
After noticing a disturbing trend of marketers using the terms ROI and attribution interchangeably, we knew we needed to address the problem head-on. They are both valuable measurements, but only if they are being used properly. ROI is part of your measurement toolkit to establish a marketing strategy and benchmark your success throughout the year. Attribution is a subset of that ROI equation, and measures performance on a granular level. Download this eBook to learn why understanding when to apply ROI and when to implement attribution is necessary for any marketer that wants to create impact.