The Definitive Guide to Marketing Metrics and AnalyticsMarketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact.
Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth.
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This guide will help you answer these key questions:
- What are the most important marketing metrics for my team to consider?
- How can I measure my various marketing programs’ impact on revenue and profit?
- How can I best communicate marketing results with my executive team and board?