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Report Marketo The Definitive Guide to Marketing Metrics and Analytics

The Definitive Guide to Marketing Metrics and Analytics

Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact.

Today’s CMO is allocating more time and budget than ever before to understand marketing’s performance and influence on growth.

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This guide will help you answer these key questions:

  • What are the most important marketing metrics for my team to consider?
  • How can I measure my various marketing programs’ impact on revenue and profit?
  • How can I best communicate marketing results with my executive team and board?

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