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Report DiscoverOrg 30 Ways to Get Inside the Mind of Your Target Buyer

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that’s what your target buyer really wants.

DiscoverOrg partnered with sales researcher Steve W. Martin to compile this report summarizing the results of Martin’s study with 230 business decision-makers to get feedback on their perceptions of sales people & what resonates with them when being sold.

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The survey results might surprise you:

  • 70% buyers prefer not to be challenged by new ways of thinking
  • Buyers rate two-thirds of B2B salespeople as being average or poor
  • Most buyers prefer salespeople wait several days before following up after an initial sales call

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