Cold Calling Objection Handling PlaybookSalespeople often forget that objections aren’t rejection, often the prospect is interested but doesn’t have a full understanding of your product. It’s your job to give them that understanding…
If you’re a sales rep making cold calls every day then you’ll know that getting objections from your prospects is a part of life. Actually, almost every sales prospect will have some sort of objection. To become a successful salesperson, you must learn how to handle objections during cold calls; determine if they are a deal breaker and address them in a timely and expert manner.
Report Snap Shot
- Why objection handling is important
- The five-point plan for cold call objection handling
- The four common sales objections and how to handle them