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Report Cognism Cold Calling Objection Handling Playbook

Cold Calling Objection Handling Playbook

Salespeople often forget that objections aren’t rejection, often the prospect is interested but doesn’t have a full understanding of your product. It’s your job to give them that understanding…

If you’re a sales rep making cold calls every day then you’ll know that getting objections from your prospects is a part of life. Actually, almost every sales prospect will have some sort of objection. To become a successful salesperson, you must learn how to handle objections during cold calls; determine if they are a deal breaker and address them in a timely and expert manner.

Report Snap Shot

  • Why objection handling is important
  • The five-point plan for cold call objection handling
  • The four common sales objections and how to handle them