2024 Digital Maturity Report: The World’s Top Hotel Groups

72% of travellers prefer to book trips online, with 57% favouring booking a hotel via the hotel website. The travel sector is powered by being customer-first, and in the modern landscape, that now means being digital-first. Hotel guests expect seamless online experiences and hotel groups need a strong digital presence to stay competitive. The Digital Maturity Report for Hotel Groups will be pivotal for ambitious hotel marketers. Capturing the attention of potential guests has never been more challenging. As digital platforms become increasingly dominant, hotels must embrace cutting-edge marketing strategies to stay competitive.