Redefining The In-Store Experience

Retail did not choose the wake-up call it received in the early months of 2020 as the full extent of the Covid-19 crisis became clear. The industry showed itself to be remarkably resilient and resourceful in response to a crisis for which there was no precedent. How would staff and customers connect where physical touch had become proscribed or severely restricted? How would they interact in meaningful ways with consumers that were becoming less motivated to simply acquire products and more to have experiences? And, how would retailers attract their customers into stores?