The Definitive Guide to Content Analytics- Understanding Data That Matters Most

Content is one of the best business tools at your disposal. When used correctly, it can help you achieve an array of goals — from building brand awareness to generating leads and boosting revenue. But creating a powerful content operation requires a mix of both art and science. To get the science part right, you need the data-driven insights that come from analytics. We’ll show you: the four types of content metrics you should understand, why three only give you insights after you publish your content (and why that’s limiting) and how the fourth, more forward-looking, layer can set you up for success before your content’s finished. Download the free guide to learn more.