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Report ACROLINX The Definitive Guide to Content Analytics

The Definitive Guide to Content Analytics

Understanding the Data That Matters Most for Successful Content Marketing

Content is one of the best business tools at your disposal. When used correctly, it can help you achieve an array of goals — from building brand awareness to generating leads and boosting revenue. But creating a powerful content operation requires a mix of both art and science. To get the science part right, you need the data-driven insights that come from analytics. We’ll show you: the four types of content metrics you should understand, why three only give you insights after you publish your content (and why that’s limiting) and how the fourth, more forward-looking, layer can set you up for success before your content’s finished. Download the free guide to learn more.

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Report Snap Shot

  • Content Production Metrics
  • The Problem with Vanity Metrics
  • Content Quality and Governance Metrics