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Report Wedia From DAM to Marketing Resource Management

From DAM to Marketing Resource Management

Respond to new challenges and enhance your marketing content.

Brands have clearly understood the importance of producing relevant and effective content – resulting in a huge inflation of content online. Further, mass customization then leads to multiple bouquets of content offered; for each stage of the customer relationship, there is the relevant media. Management of all this content is crucial from the start, in order to stay in the race.

Report Snap Shot

"Do brands have more to say now than they did in the past? Yes, because they are increasingly operating on an international scale, and in a wider variety of markets and channels."