Google and Facebook: A Retail Playbook for Omnichannel SuccessFor a number of years, Google and Facebook have represented 99% of revenue growth from digital advertising in the U.S. alone.
Now, each platform has targeting and ad formats for every step of the customer experience.Read Report
Report Snap Shot
- Strategic plays for planning, executing, and measuring omnichannel ad efforts
- How to perform an incremental lift test across channels
- A comprehensive reference on Facebook and Google ad formats, and when to use them for maximum impact on retail campaigns