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Report Marin Software Google and Facebook: A Retail Playbook for Omnichannel Success

Google and Facebook: A Retail Playbook for Omnichannel Success

For a number of years, Google and Facebook have represented 99% of revenue growth from digital advertising in the U.S. alone.

Now, each platform has targeting and ad formats for every step of the customer experience.

Report Snap Shot

  • Strategic plays for planning, executing, and measuring omnichannel ad efforts
  • How to perform an incremental lift test across channels
  • A comprehensive reference on Facebook and Google ad formats, and when to use them for maximum impact on retail campaigns

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