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Report yougov International Omni-Channel Retail Report 2021

International Omni-Channel Retail Report 2021

Shopping in the pandemic and the implications for the future

Now more than ever it is crucial for retailers and brands to understand the dynamics impacting shoppers within the retail industry. No single event has had a more profound impact on shopping attitudes and behaviours than COVID-19. YouGov, with its rich global connected consumer data and research expertise, conducted a 17-market study to understand several of these retail dynamics. The insights in this report can help retailers, and the brands that compete within, to focus on what matters most to their consumers. Read this report to discover the how you can keep up with post-pandemic demands.

Report Snap Shot

  • Global brick-and-mortar and online retail purchase behaviour
  • Keys to winning customer share online 
  • The importance of brick-and-mortar stored
  • Channel barriers by geography