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Report Iterable Cross-Channel Engagement Benchmark Report

Cross-Channel Engagement Benchmark Report

With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience.

In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018.

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Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.

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