Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Why Your Company’s Tone of Voice Matters, and How to Get It Right.

Tone of voice is how you sound when you talk. When used in a business context, tone of voice helps customers understand and connect with your brand. And every content touchpoint is another chance to show your core values, brand personality, and the value you can give your customers. You’ll learn: How to identify your brand values and translate them into tone, a step-by-step process to develop your tone of voice (including emotional and inclusive language) and why technology is the best way to apply the right tone to all your content. This eBook is filled with examples, advice from experts, and useful processes to follow. Download your copy today!

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